Social media marketing for queer business owners – with Rylan Hoffman
Rylan Hoffman has over 100 million organic views on their own content -- but as a trans, neurodivergent and disabled content creator, they've also been subjected to doxxing, harassment, and even extremist threats. Based on their experience, Rylan has made it their mission to help LGBTQ+ and other marginalized business owners navigate the internet safely while getting the right eyes on their content.
Rylan Hoffman, the founder of Hoff Social, is a transmasculine and neurodivergent marketing strategist and content creator who has spent 14+ years building online communities. With over 100 million organic views, they know the power of visibility, but also its risks. After facing doxxing, harassment, and even extremist threats, Rylan made it their mission to help queer business owners navigate the internet safely while getting the right eyes on their content.
During this episode, you will hear Rylan talk about:
- How they first discovered that they were neurodivergent (ADHD and autistic)
- The intersection of their gender identity with their neurodivergence
- Their own experience of being mass harassed and doxxed online as a queer content creator
- How they help queer businesses grow their online presence while staying safe online
- Online marketing and safety tips for queer and neurodivergent business owners
- Creating engaging content for their community while being mindful of the algorithm
To find out more about Rylan and their work at hoffsocial.com and on Instagram @hoffsocial .
Resources for growing safely online (mentioned at the end of this episode):
Watch the video of this interview on YouTube.
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*Disclaimer: The views, guidance, opinions, and thoughts expressed in Beyond 6 Seconds episodes are solely mine and/or those of my guests, and do not necessarily represent those of my employer or other organizations. These episodes are for informational purposes only and do not substitute for professional medical advice. Consult a medical professional or healthcare provider if you are seeking medical advice, diagnoses, or treatment.*
