Changing the narrative around accessible fashion with Maura Horton - Crossover episode with Made For Us
A special crossover episode with Made For Us, a podcast that explores the intersection of innovation and inclusion.
This is a special crossover episode with Made For Us, a podcast that explores the intersection of innovation and inclusion. On Made For Us, host Tosin Sulaiman speaks to founders, designers and business leaders who are thinking deeply and creatively about how to build better and more inclusive products.
Tosin's guest on this episode is Maura Horton, CEO and founder of MagnaReady, an accessible fashion brand that enables millions of people with limited dexterity and mobility to dress independently. Maura developed the concept for MagnaReady after her husband was diagnosed with Parkinson's and struggled to button his shirts. She invented and eventually patented a magnetic closure system that replaces buttons and has since licensed the technology to Fortune 500 Companies including PVH Corp, owner of Calvin Klein and Tommy Hilfiger. Maura also partnered with and advised Tommy Hilfiger Adaptive, the first mainstream brand to launch a children's adaptive apparel line.
In this episode, Maura talks about:
- The state of the adaptive clothing market before MagnaReady
- How Maura got the inspiration to infuse magnets into her husband's shirts
- The challenges she faced in the design and manufacturing process
- Why Maura thinks the term 'adaptive' is unhelpful
Learn more about MagnaReady at magnaready.com and @magnaready on Instagram.
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Read the episode transcript: carolynkiel.com/podcast/accessible-fashion-maura-horton-magnaready
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